این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
Journal of Agricultural Science and Technology، جلد ۱۶، شماره ۷، صفحات ۱۴۶۹-۱۴۷۹
عنوان فارسی
چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی Citrus Marketing Channel Strategy and Its Determinants in Mazandaran Province of Iran: An Application of Nested Logit Model
چکیده انگلیسی مقاله One of the really important challenges facing agricultural producers is the choice of their product distribution channels. The present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of Mazandaran using a Nested Logit model. Some two hundred and fifty two orchardists from 15 cities of Mazandaran were taken as the study samples. Four distribution channels and three nests were considered in determining the factors influencing the choice of marketing channel. Since the estimated structural parameter did satisfy the condition of lying between 0 and 1, the nested logit model was proved as appropriate for the intended application. The results indicated that the orchard distance from the nearest city, orchardist’s experience, sale time, marketing costs, the kind of product and the dominant marketing channel constitute the most important factors of distribution channel selection as regards the citrus producers in Mazandaran. According to the obtained results, by increase in the orchards’ distance from the nearest city, the producers' tendency to sell their products through channels of shorter distances from buyers also increases. Also, results revealed that the older the orchardist, the higher his/her degree of risk aversion. An estimation of binomial Logit Model for the second and third nests had consistent results regarding the marketing costs. As the marketing costs increases, the orchardist’s tendency to sell his/her products through other channels of a lower marketing cost will increase. Furthermore, results revealed that as the citrus price rises, the producers get further intended to sell their products in the market rather than selecting either the pre-sale method or selling their produce to the local dealers.
کلیدواژه‌های انگلیسی مقاله Citrus,Iran,Marketing channel strategy,Mazandaran,Nested logit model
نویسندگان مقاله F. Rasouli |
Department of Agricultural Economics, Sari University of Agricultural Sciences and Natural Resources, Sari, Islamic Republic of Iran.

S. M. Mojaverian |
Department of Economics, Sari University of Agriculture, Islamic Republic of Iran.

S. A. Hosseini-Yekani |
Department of Agricultural Economics, Sari University of Agricultural Sciences and Natural Resources, Sari, Islamic Republic of Iran.

نشانی اینترنتی https://jast.modares.ac.ir/article_15651_68ac1c6381c6b7e6cda2d693b815466b.pdf
فایل مقاله فایلی برای مقاله ذخیره نشده است
کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات