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Iranian Journal of Management Studies، جلد ۱۸، شماره ۱، صفحات ۱۱۳-۱۲۸
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عنوان انگلیسی Unveiling the Nexus: Corporate Social Responsibility and Financial Performance in Developing Economies
چکیده انگلیسی مقاله The purpose of this study is to examine how corporate social responsibility (CSR) affects a company's financial performance by looking at the moderating effect of CSR information quality and the mediating role of customer satisfaction and loyalty. Additionally, a two-stage structural equation approach was used to assess the validity and reliability of the data, as well as the impact of underpinning variables. This study demonstrated that CSR has a positive and significant impact on consumer loyalty, customer satisfaction, and corporate financial performance. Furthermore, the study affirmed the function of customer loyalty and satisfaction as a mediator between CSR and corporate financial performance. Furthermore, it has been shown that the CSR information quality modifies the association between CSR and customer satisfaction. However, the moderating effect of the quality of CSR information on the connection between CSR and company financial performance was not supported by this study. This study is significant since it sheds light on the intricate relationships that exist between financial performance and CSR, and offers understanding of the basic processes that support business success in terms of client loyalty, customer satisfaction, and the CSR information quality in developing countries.
کلیدواژه‌های انگلیسی مقاله CSR,Customer Satisfaction,Customer Loyalty,CSR Information Quality,corporate financial performance
نویسندگان مقاله Zahid Iqbal |
University of Okara, Punjab, Pakistan

Muhammad Akram |
Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

Shehzad Ahmed |
Department of Educational Planning & Management (EPM), University of Okara

نشانی اینترنتی https://ijms.ut.ac.ir/article_98183_61893b080f892de33a445f980b08504f.pdf
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