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International Journal of Nonlinear Analysis and Applications، جلد ۱۵، شماره ۲، صفحات ۲۶۳-۲۷۳
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عنوان انگلیسی Identify the stimulants of banks in forming a strategic alliance with Fintechs
چکیده انگلیسی مقاله Today, banks are on the path of digital transformation to create a good experience for customers. In the meantime, Fintech companies have good knowledge of creating technological financial services, and banks need this distinctive fintech competency to succeed in digital banking. Based on this, banks form a strategic alliance with Fintech. One of the issues that play an important role in the formation and success of the strategic alliance between the bank and Fintech is the motivation of both parties to form the alliance. Accordingly, the present study was conducted with the aim of identifying the stimulants of banks in forming a strategic alliance with Fintech. The method used in this study is team analysis and the statistical population of this study includes 11 experts of the Refahe-Kargaran Bank who have been purposefully selected and interviewed semi-structured. In this study, the stimulants of banks in forming a strategic alliance with Fintech were identified in the form of 5 main themes and 9 sub-themes. These five themes are outsourcing technology services, leading digital innovation, organizational process agility, gaining competitive advantage and customers. Based on the research findings, banks have different incentives to form a strategic alliance with Fintechs, and examining and paying attention to these incentives has a great impact on the success and effectiveness of alliances.
کلیدواژه‌های انگلیسی مقاله Strategic Alliance, Fintech, Strategic Alliance Stimulants
نویسندگان مقاله Soodeh Shahrokhi |
Department of Business and Entrepreneurship, Faculty of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

MohammadReza Karabanzad Ghadim |
Department of Industrail Management, Faculty of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Jamshid Edalatian |
Department of Business and Entrepreneurship, Faculty of Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran

نشانی اینترنتی https://ijnaa.semnan.ac.ir/article_8089_98940ea12db898c3d0c644368b380ead.pdf
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