این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
International Journal of Nonlinear Analysis and Applications، جلد ۱۵، شماره ۱، صفحات ۳۳۱-۳۴۱
عنوان فارسی
چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی Explain the pattern of user trust in social media-based marketing
چکیده انگلیسی مقاله This study aimed to explain the pattern of user trust in social network-based marketing. This research is applied in terms of purpose, and exploratory in terms of approach. Social network users in the city of Tabriz were considered as a community and among them, 400 people were selected as a statistical sample based on a simple random sampling method. The main data collection tool was a closed and researcher-made questionnaire consisting of 42 items that were designed based on the initial conceptual model. SPSS, LISREL and smart-PLS software were used for descriptive and inferential analysis. Finally, the research results led to the explanation of the pattern of user trust in social network-based marketing (based on the paradigm model structure) and the model hypothetical relationships in a large community were tested and confirmed.
کلیدواژه‌های انگلیسی مقاله Social Networking Marketing, User Trust, Data Theory
نویسندگان مقاله Karim Ramezani |
Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

Hossein Budaghi Khajeh Nobar |
Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

Nasser Feghhi Farahmand |
Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

Morteza Mahmoudzadeh |
Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

نشانی اینترنتی https://ijnaa.semnan.ac.ir/article_7490_8f2bcb6c57bf6d7e3abd03de78c40046.pdf
فایل مقاله فایلی برای مقاله ذخیره نشده است
کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات