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Journal of Industrial and Systems Engineering، جلد ۱۳، شماره ۴، صفحات ۱۴۲-۱۵۵
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
A behavior-based pricing model in retail systems using game theory approach |
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| چکیده انگلیسی مقاله |
Demand fluctuations, customer’s behavior and price of products can greatly impact on distribution systems. Here, pricing decisions in a distribution system is focused considering customer behavior in a competitive market. A behavior-based bi-level model is proposed to present the Stackelberg competition among the wholesalers and retailers in a distribution system under two distinct scenarios. The defined scenarios attempt to focus on profit and utility maximization for the distribution system and customers, respectively. In addition, behavior-based price discrimination is used in the current paper considering retail prices and customer geographical zones in the market. The developed model is finally carried on an industrial case problem to derive sensitivity analyses and compare different scenarios to get managerial insights. |
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| کلیدواژه‌های انگلیسی مقاله |
Behavior-based price discrimination,game theory,retail systems,Stackelberg competition,Revenue Management |
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| نویسندگان مقاله |
Mohsen Sheikh Sajadieh |
School of Industrial Engineering and management, Amirkabir University of Technology, Tehran, Iran
Matineh Ziari |
School of Industrial Engineering and management, Amirkabir University of Technology, Tehran, Iran
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| نشانی اینترنتی |
https://www.jise.ir/article_132538_4945944ead5f7ee0ab9d5f9ee07192d0.pdf |
| فایل مقاله |
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| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
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| نوع مقاله منتشر شده |
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