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International Journal of Ethics and Society، جلد ۲، شماره ۴، صفحات ۱۸-۲۷
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
Bank Ethical Responsibility to Compensate for Services Failure and Its Revival |
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| چکیده انگلیسی مقاله |
Background: Unlike banking development in country, banks have not been able to satisfy customers yet. Therefore, the present study aimed at investigating banks ethical responsibility to compensate for services failure and reviving it. Method: This study is applied in purpose, exploratory in approach and mixed (qualitative-quantitative) in data analysis. In qualitative phase and in order to design a model based on grounded theory, a group of experts in banking management and services marketing (including university professors, bank CEOs and banking industry marketing counselors) selected as society and 11 have been selected through snowball sampling and until reaching theoretical saturation. In-depth-interview was research instrument in this phase and data analyzed through coding. In quantitative phase, banking industry customers in Tehran considered as statistical society and 400 of them selected through cluster sampling with equal volume as statistical sample. In quantitative phase also the research instrument was researcher-made and closed questionnaire and path analysis and SPSS and Lisrel used to analyze data. Results: 134 primary concepts extracted in this study that 51 ultimate concepts classified in 31 main categories. This results lead to designing failure procedural pattern and reviving services in Iran's banking industry (based on paradigmatic model structure) and model hypothetical relationships tested and approved in a wide society. Conclusion: Customer satisfaction and loyalty depends on organization adherence to professional ethics and responsibility that the most important sign of an organization responsibility is organized activity to compensate for services failure and reviving it. |
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| کلیدواژه‌های انگلیسی مقاله |
Ethical responsibility, Services failure, Customer satisfaction |
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| نویسندگان مقاله |
| Karim Hamdi
Associate Professor, Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
| Mina khalili kisomi
PhD Student, Business Management, Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
| Hossein Vazifeh Doust
Professor, Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran
| Farhad Hosseinzadeh Lotfi
Professor of Mathematics, Faculty of Basic Sciences; Science and Research Branch, Islamic Azad University, Tehran, Iran
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| نشانی اینترنتی |
http://ijethics.com/browse.php?a_code=A-10-78-1&slc_lang=en&sid=1 |
| فایل مقاله |
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| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
عمومی |
| نوع مقاله منتشر شده |
پژوهشی |
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