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International Journal of Information and Communication Technology Research (IJICT، جلد ۹، شماره ۳، صفحات ۵۹-۶۶
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
A Stochastic Approach for Valuing Customers |
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| چکیده انگلیسی مقاله |
The present study attempts to develop a new model for computing customer lifetime value. The customer lifetime value defined in this paper is the combination of present value and future value. As an innovation the CLV modeling of this paper is based on customer behavior modeling, done by data mining techniques. By extracting the profit vector related to each type of customer behavior, calculation of present study was done, then by utilizing Markov chain model we predict future value and count customer lifetime value. A new churn model was contributed by authors to manage unprofitable CRM costs; utilizing this churn model, the proposed CLV model can cause more profitability for the enterprise. The new CLV model of this paper was validated by historical customer data of a composite manufacturing company. |
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| کلیدواژه‌های انگلیسی مقاله |
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| نویسندگان مقاله |
| Mohammadjafar Tarokh
| Mahsa EsmaeiliGookeh
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| نشانی اینترنتی |
http://ijict.itrc.ac.ir/browse.php?a_code=A-10-27-13&slc_lang=fa&sid=1 |
| فایل مقاله |
اشکال در دسترسی به فایل - ./files/site1/rds_journals/417/article-417-1212317.pdf |
| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
fa |
| موضوعات مقاله منتشر شده |
فناوری اطلاعات |
| نوع مقاله منتشر شده |
پژوهشی |
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