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علوم و صنایع غذایی ایران، جلد ۲۱، شماره ۱۵۰، صفحات ۹۵-۱۲۰
عنوان فارسی A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai
چکیده فارسی مقاله This study delves into the landscape of online food delivery applications, examining their impact, trends, and potential avenues for growth. Through an empirical research method employing a questionnaire, data was collected from a diverse sample of 400 individuals in Chennai, exploring the preferences, habits, and satisfaction levels of users. Firstly, demographic factors such as age and gender exhibit a direct correlation with customer satisfaction or preferences, indicating individualised landscape of preferences. Swiggy emerges as the preferred platform among respondents, primarily attributed to its safe and quick delivery options. The study proposes the incorporation of home-made food deliveries, not only as a consumer benefit but also as a source of new employment opportunities, particularly for homemakers. This study provides understanding of the online food delivery landscape, offering actionable insights for companies to navigate challenges, capitalise on emerging trends, and foster sustainable growth in this dynamic and competitive industry.
کلیدواژه‌های فارسی مقاله پروتئاز آسپارتیک،بیوسنتز،کاربردهای صنعتی،بیوتکنولوژی،
عنوان انگلیسی A Study on the Online Food Delivery Business Apps - Customer Perception towards Restaurant and Home-Made Food Delivery in Chennai
چکیده انگلیسی مقاله This study delves into the landscape of online food delivery applications, examining their impact, trends, and potential avenues for growth. Through an empirical research method employing a questionnaire, data was collected from a diverse sample of 400 individuals in Chennai, exploring the preferences, habits, and satisfaction levels of users. Firstly, demographic factors such as age and gender exhibit a direct correlation with customer satisfaction or preferences, indicating individualised landscape of preferences. Swiggy emerges as the preferred platform among respondents, primarily attributed to its safe and quick delivery options. The study proposes the incorporation of home-made food deliveries, not only as a consumer benefit but also as a source of new employment opportunities, particularly for homemakers. This study provides understanding of the online food delivery landscape, offering actionable insights for companies to navigate challenges, capitalise on emerging trends, and foster sustainable growth in this dynamic and competitive industry.
کلیدواژه‌های انگلیسی مقاله Food delivery,Online apps,Home-made food,Delivery,apps
نویسندگان مقاله | M Srividya Iyengar
Research Scholar, VIT Business School, Vellore Institute of Technology, Chennai, India


| Dr. R Venkatesh
Professor - Higher Academic Grade, VIT Business School, Vellore Institute of Technology, Chennai, India.
نشانی اینترنتی http://fsct.modares.ac.ir/browse.php?a_code=A-10-78401-2&slc_lang=en&sid=7
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