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پژوهش های مدیریت منابع سازمانی، جلد ۱۰، شماره ۴، صفحات ۱۷۷-۱۹۱
عنوان فارسی Developing a New Product Development Model Emphasizing on Environmental Considerations and Consumer Participation
چکیده فارسی مقاله This research aims to provide a new product development model with an emphasis on environmental considerations and consumer participation. The model design was based on the grounded theory approach. The statistical population of this study includes all new product development experts in the food industry (including executives and academics) and thirteen experts selected by the snowball method. Results showed that the primary phenomenon involves activities and actions taken to develop a product based on environmental considerations and with the participation of consumers. The effective causes of new product development are divided into three categories: market, customer, and technical factors. The underlying conditions for product development are classified into two categories of infrastructure and capabilities. Also, penetrating interventionists were divided into three categories of cultural factors, risk management, and supportive factors. In addition, new product development includes three mechanisms: marketing, commercialization, and green design. The results of the product development model design emphasize on consequences of economic benefits and non-economic benefits.
کلیدواژه‌های فارسی مقاله بازاریابی داخلی،بازارگرایی،پارک علم و فناوری،عملکرد شرکت،همدان،
عنوان انگلیسی Developing a New Product Development Model Emphasizing on Environmental Considerations and Consumer Participation
چکیده انگلیسی مقاله This research aims to provide a new product development model with an emphasis on environmental considerations and consumer participation. The model design was based on the grounded theory approach. The statistical population of this study includes all new product development experts in the food industry (including executives and academics) and thirteen experts selected by the snowball method. Results showed that the primary phenomenon involves activities and actions taken to develop a product based on environmental considerations and with the participation of consumers. The effective causes of new product development are divided into three categories: market, customer, and technical factors. The underlying conditions for product development are classified into two categories of infrastructure and capabilities. Also, penetrating interventionists were divided into three categories of cultural factors, risk management, and supportive factors. In addition, new product development includes three mechanisms: marketing, commercialization, and green design. The results of the product development model design emphasize on consequences of economic benefits and non-economic benefits.
کلیدواژه‌های انگلیسی مقاله New Product Development (NPD),Environmental Considerations,Consumer Participation,Grounded Theory
نویسندگان مقاله مجتبی امیری | mojtaba amiri
Associate Prof., Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran
دانشیار، گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

طهمورث حسن پور | Tahmoores Hassangholipoor
Professor, Department of Business, Faculty of Management, University of Tehran, Tehran, Iran
استاد، گروه بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

حسین رحمان سرشت | Hosein Rahmanseresht
Professor, Department of Business, Faculty of Management & Accounting, Allameh Tabataba'i University, Tehran, Iran
استاد گروه بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.

میثم نصیری | meisam nasiri
PhD Student, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran
دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

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