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International Journal of Industrial Engineering and Productional Research-، جلد ۳۲، شماره ۳، صفحات ۱-۱۹
عنوان فارسی
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عنوان انگلیسی A Framework of Product Attributes Analysis for Co-Creation
چکیده انگلیسی مقاله In the last decade, customers' active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.
کلیدواژه‌های انگلیسی مقاله product innovation, innovation management, product development, co-creation, open innovation
نویسندگان مقاله | Faisal Rasool
University of Rome


| Pisut Koomsap
Asian Institute of Technology


| Emérancia Raharisoa
Università degli Studi della Campania “Luigi Vanvitelli”


| Abdul Qayoom
Mehran University of Engineering & Technology
نشانی اینترنتی http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-1983-1&slc_lang=en&sid=1
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