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International Journal of Engineering، جلد ۲۷، شماره ۸، صفحات ۱۲۱۵-۱۲۲۲
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
Analytic Network Process Based Strategic Planning for Iran's Trade Promotion Organization |
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| چکیده انگلیسی مقاله |
Strategic planning in each organization identifies its orientation and coming priorities as all decisions to be adopted respect to the ensuing outcomes. Strategic decisions considering crucial and irreversible results should not be based on experience and judgments. This paper uses analytic network process (ANP) method for prioritization in strategic planning. ANP is mostly analogous to analytic hierarchical process (AHP) with the only difference that the latter takes into account no interdependence between criteria and hierarchal levels, but the former does. The interpretations of the experts of the Iran’s Trade Promotion Organization's (TPO), internal and external factors have determined Strength and Weakness points, opportunities and threats (SWOT) as well as their internal communications. After all, the appropriate strategies are defined and prioritized. |
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| کلیدواژه‌های انگلیسی مقاله |
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| نویسندگان مقاله |
Ali Ghodratnama |
Industrial Engineering, Kharazmi University
Mohammad Ali Sobhanollahi |
Industrial Engineering, Faculty of Engineering, Kharazmi University
Hamid Reza Moghimi |
Industrial Engineering, Faculty of Engineering, Kharazmi University
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| نشانی اینترنتی |
http://www.ije.ir/article_72357_376ea8b5a4c68b7969b6b4c4787ef434.pdf |
| فایل مقاله |
اشکال در دسترسی به فایل - ./files/site1/rds_journals/409/article-409-2062672.pdf |
| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
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