این سایت در حال حاضر پشتیبانی نمی شود و امکان دارد داده های نشریات بروز نباشند
Journal of Industrial and Systems Engineering، جلد ۹، شماره ۴، صفحات ۰-۰
عنوان فارسی
چکیده فارسی مقاله
کلیدواژه‌های فارسی مقاله
عنوان انگلیسی Intelligent Approach for Attracting Churning Customers in Banking Industry Based on Collaborative Filtering
چکیده انگلیسی مقاله During the last years, increased competition among banks has caused many developments in banking experiences and technology, while leading to even more churning customers due to their desire of having the best services. Therefore, it is an extremely significant issue for the banks to identify churning customers and attract them to the banking system again. In order to tackle this issue, this paper proposes a novel personalized collaborating filtering recommendation approach joint with the user clustering technology. In the proposed approach, first the loyal customers are clustered by means of hybrid algorithm based on Particle Swarm Optimization (PSO) and K-means. The clusters of loyal customers are then used to identify the features of the churning customers. Finally, the list of appropriate banking services are recommended for the churning customers based on a collaborative filtering recommendation system. The recommendation system uses the information of loyal customers to offer appropriate services for the churning customers. The proposed intelligent approach was successfully applied to return the churning customers of an Iranian bank. 
کلیدواژه‌های انگلیسی مقاله
نویسندگان مقاله الهام شفیعی گول | shafiei gol
department of computer engineering, amirkabir university of technology, tehran, iran
سازمان اصلی تایید شده: دانشگاه صنعتی امیرکبیر (Amirkabir university of technology)

عباس احمدی |
department of industrial engineering and management systems, amir kabir university of technology, tehran, iran

آزاده محبی |
iranian research institute for information science and technology irandoc , tehran, iran

نشانی اینترنتی
فایل مقاله فایلی برای مقاله ذخیره نشده است
کد مقاله (doi)
زبان مقاله منتشر شده en
موضوعات مقاله منتشر شده
نوع مقاله منتشر شده
برگشت به: صفحه اول پایگاه   |   نسخه مرتبط   |   نشریه مرتبط   |   فهرست نشریات