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International Journal of Industrial Engineering and Productional Research-، جلد ۲۷، شماره ۱، صفحات ۴۳-۵۹
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| عنوان فارسی |
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| چکیده فارسی مقاله |
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| کلیدواژه‌های فارسی مقاله |
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| عنوان انگلیسی |
Pricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games |
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| چکیده انگلیسی مقاله |
Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced by pricing and advertising. In this paper, three well-known approaches in the game theory including the Nash, Stackelberg and Cooperative games are exploited to study the effects of pricing and advertising decisions on the supply chain. Using these approaches, we identify optimal decisions in each case for the supplier, the manufacturer and the retailer. Also, we compare the outcomes decisions among the mentioned games. The results show that, the Cooperative and the Nash games have the highest and lowest advertising expenditure, respectively. The price level in the Nash game is more than the Stackelberg game for all three levels, and the retailer price in the Stackelberg and Cooperative games are equal. The system has the highest profit in the Cooperative game. Finally, the Nash bargaining model will be presented and explored to investigate the possibilities for profit sharing. |
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| کلیدواژه‌های انگلیسی مقاله |
Three-level supply chain, Advertising, Pricing, Game theory. |
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| نویسندگان مقاله |
پریناز اسماعیلی | parinaz esmaeili
department of industrial amp;amp; systems engineering, isfahan university of technology,
سازمان اصلی تایید شده: دانشگاه صنعتی اصفهان (Isfahan university of technology)
مرتضی راستی برزکی | morteza rasti barzoki
department of industrial amp;amp; systems engineering, isfahan university of technology,
سازمان اصلی تایید شده: دانشگاه صنعتی اصفهان (Isfahan university of technology)
رضا حجازی | reza hejazi
department of industrial amp;amp; systems engineering, isfahan university of technology,
سازمان اصلی تایید شده: دانشگاه صنعتی اصفهان (Isfahan university of technology)
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| نشانی اینترنتی |
http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-844-1&slc_lang=en&sid=en |
| فایل مقاله |
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| کد مقاله (doi) |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
تحقیق در عملیات |
| نوع مقاله منتشر شده |
پژوهشی |
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